Bruce Lucker is a pioneer and recognized leader in the sports-and-entertainment industries marketing. Over the past several years he has hand-picked a team of talented, dedicated professionals who can open entirely new avenues of success for your company or organization.
Through innovative marketing strategies, partner alliances, brand-building platforms and new-business development initiatives, we strengthen brands and increase sales success. We pride ourselves on being able to accomplish our clients’ goals faster and more efficiently than our competitors. With our deep industry experience and widespread relationships, we offer totally unique access to key personalities and decision makers. Our ultimate goal is to provide our clients with the right programs to insure sustained growth for the long-term success of their business.
The key to our effectiveness is having all the assets needed to achieve success in the highly specialized world of sports-and-entertainment marketing. Even the world’s largest companies seldom have all of these assets. The secret is leveraging them to bring new levels of power and influence to their brands.
Working in partnership with you, we set concrete, measurable goals then develop winning strategies to meet them.
From event marketing and sponsorship activation to advertising, public relations, promotions, e-communications, traditional media and social media, we pursue the most cost-effective avenues available to reach your goals.
Simply put, the Signature Group is uniquely qualified to put your company in the winner’s circle.
Bruce and his wife Jane live in Ponte Vedra Beach, Florida, which also serves as the home of the PGA TOUR and many nationally recognized golf organizations and TOUR professionals.
Josh LeMaster has twenty-two years of financial-leadership experience with early-stage, mature and not-for-profit companies. As Chief Operating Officer of The Signature Group, Josh serves a variety of clients, nationwide, with an emphasis on supporting companies in the golf industry, including numerous private clubs.
During the last 15 years, Josh has held executive-level positions in the golf industry. Most recently he was Chief Financial Officer of a national distributor of golf and sports products. Prior to that, he was Director of Finance and Controller for PGA TOUR Holdings. In this capacity he supervised the financial area of the PGA TOUR's Tournament Players Club (TPC) network and several other for-profit activities of the TOUR, including PGA TOUR Design and Construction Services.
In his five years with the PGA TOUR, Josh participated in the construction of the World Golf Hall of Fame as well as nearly $100 million in golf-course construction. In a leadership position with the World Golf Foundation, he supervised the Hall of Fame box-office and ticketing operations. In this capacity he was responsible for dozens of staff members operating a tourist and special-event facility.
During this same period, Josh was also the project manager responsible for the issuance of more than $50 million in tax-exempt bonds for the World Golf Foundation and St. Johns County Industrial Development Authority. He has a vast array of experiences in every aspect of tax-exempt bond financing, from prospectus to ongoing reporting and tax compliance.
While responsible for all financial operations of the World Golf Foundation, Josh was part of the team that started The First Tee, which has become one of the most significant junior-golf programs in history.
Earlier in his career, Josh was Controller for the ATP TOUR (men's professional tennis tour) and also served in several financial and accounting roles with American Express.
Josh graduated from the University of Florida and University of North Florida with a Bachelor of Science degree in Finance. In 1996, he was recognized as Certified Public Accountant. He has been a lifelong resident of Ponte Vedra Beach and resides there with his wife of 25 years, Tammy, and their three children.
World Golf Foundation
Mr. Stephen Mona. (GCSSA Golf Course Superintendents of America)
Stillwater Country Club
Tom Stewart, Club President
“The Signature Group saved our club”
Hillcrest Country Club
Dave Sigmon, Chairman
Long Range Planning Committee
“We were very pleased with the work of the Signature Group”
Tulsa Country Club
Tom Chitwood, Previous Club President
Financial Consulting and Member Bond Issue
“Like most clubs today, we were faced with some challenges in identifying the extent of support we could expect from our membership for a much needed clubhouse and golf course renovation. The Signature Group did a great job of helping us to engage our members through their Branding Assessment and then assisting us with the implementation of some very creative financing alternatives.”
The Signature Group aided greatly in advising the Board of Directors on each critical decision necessary to implement our $8.1M golf course/clubhouse renovation project. Their strategy of enhancing the revenue side of the ledger and engagement of the membership added greatly in developing a sound and sellable financial plan.
Signature Group is a unique golf-centric business development, marketing, and communications firm headquartered in Ponte Vedra Beach, Florida. Responding to the challenges facing the club industry today, Signature Group has embarked on a series of new initiatives designed to create brand value and incremental revenue for its various clients ranging from individual private clubs and golf associations to multi-national Fortune 100 companies.
At the local club level, Signature Group takes a hands-on approach in the form of conducting in-depth Brand Assessments that assist the Board of Directors and Management of private Clubs to objectively assess their brand position amongst their membership while concurrently helping to provide valuable input that will shape the future direction of the club for generations to come.
In addition, in a time of challenging economic circumstances, Signature Group has developed several new strategies to provide working capital and funding for critical renovation or expansion of facilities. Case studies that reflect the success of these unique programs have placed Signature Group in the enviable role of identifying and implementing new solutions designed to retain and recruit new members as well as provide a credible path of action for clubs to be able to afford much needed improvements to their facilities.
Arnold Palmer Design Company
Asian Pacific Golf Summit
Bobby Weed Golf Course Design
City of Oklahoma City,
Municipal Golf Courses
Club Managers Association of America
Club Managers Association of Europe
European Golf Course Owners Association
Fay Club (The), Fitchburg, Mass.
Golf Business Forum
Golf Digest Tee Times
Golf Digest Tournament Planner
Harrison Minchew Golf Course Architecture
Hillcrest Country Club, Bartlesville, Okla.
Italiano Technici di Golf
KPMG, Budapest, Hungary
Ladies Professional Golf Association
Manhattan Woods Golf Club, West Nyack, N.Y.
Petroleum Club of Tulsa
Privileged Marketing and Media
RCI (Division of Wyndham Hotels and Resorts)
Renaissance Club, East Lothian, Scotland
Southeast Asia Pacific Golf Expo
Sportsman’s Country Club
State of Maine, Tourism Division
Stillwater Country Club, Stillwater, Okla.