Golf Asset Strategists

   Responding to the challenges facing the golf industry today, Signature Group has embarked on a series of new initiatives designed to enhance brand value and create incremental revenue for owners and operators of golf facilities and private clubs.

   At the operating level, Signature Group takes a ‘hands-on approach’ by conducting in-depth Brand Assessments that assist Owners, Management and Board of Directors to objectively assess their brand position amongst their players, members and prospects while providing valuable feedback that will shape the future direction of their facility for generations to come.

   Signature Group has created and introduced several new strategies to provide working capital and funding for critical renovation or expansion of Club facilities. Case studies reflecting the success of these unique programs have placed Signature Group in the enviable role of having implemented new solutions designed to retain and recruit new players and members as well as provide a realistic path of action for facilities to afford much needed improvements.

In the words of Tom Stewart, Club President, Stillwater Country Club:
“The Signature Group saved our Club.”

Brand Management

   Signature Group’s approach to Brand Management begins with our proprietary Brand Assessment process. Our goal is to help to define the organization’s brand; its strengths, weaknesses, opportunities and challenges. From this assessment a Brand Management process evolves into a blueprint to provide a clear vision as to where the organization’s leadership wants to head in the short and long term.

   Signature Group provides support, industry knowledge, research, and due diligence for strategic planning processes. This support provides input into the business structure of the organization, as well as effective strategies for growth and positive impact on the value of underlying assets.

   Signature Group’s Brand Management Strategies lead to the discovery of a brand’s distinction and the development of the most effective methods to communicate those brand attributes.

   Realized through a set of Unique Selling Propositions (USPs), it is carried forward into the organization’s branding efforts — advertising, collaterals, direct mail, PR, web/online, etc. Without a point of distinction in marketing efforts, the message will more than likely be about features and benefits. That leads to the black hole of marketing — competing with other features and benefits providers, not with other brands.

   A formal brand discovery process is initiated with Club ownership, Boards, and senior management, typically culminating in a structured planning ‘charette’ that is hosted and facilitated by Signature Group principals. The results of this planning meeting will often set the priorities for the future of the organization, following the deep immersion that takes place with the key stakeholders.

   Among other things, Signature Group will assist in establishing realistic goals, timetables and identification of resources needed.

Business Development

   Spend Less—Achieve More: The Signature Advantage

While many agencies believe in the “throw-more-money-at-it” approach to marketing, we take a different view. At the Signature Group, we call it performance-driven incentives. Specifically, we prefer to be rewarded by the level of success we achieve. This approach translates into remarkable value – and a higher return on investment – for our clients. Simply put, we structure compensation based on how much success we achieve for you.

The Signature Group offers personal access to:
◊ Many Fortune 500 C-level executives
◊ Key golf and club industry influencers
◊ Sponsor decision makers
◊ Professional golf personalities
◊ Strategic alliances.
◊ Domestic and International governmental agencies

From Hillcrest Country Club
Dave Sigmon, Chairman, Long Range Planning Committee
“We were very pleased with the work of The Signature Group”

Financial Strategists

   In this time of challenging economic circumstances, Signature Group has developed several new financial strategies to provide working capital and funding for various types of club organizations. In addition, our principals bring over 50 years of combined experience in managing, forecasting, and presenting credible and achievable financial strategies and tactics.

Case studies that reflect the success of these unique programs have placed Signature Group in the enviable role of identifying and implementing new solutions designed to increase operating revenues as well as provide a credible path of action for organizations to commence much needed improvements to their core assets.

Our Success Depends Upon Your Success.

From Tulsa Country Club
Tom Chitwood, Previous Club President
“... Signature Group did a great job of helping us to engage our members through their Branding Assessment and then assisting us with the implementation of some very creative financing alternatives.”

Signature Group’s success with hundreds of clients, in a myriad of disciplines, makes it a good reason to give us a call at (904) 285-9326.